It’s easy to be cynical about efforts to create a “culture” around a team of software developers. Team-building activities are notoriously hokey, and the notion of a “work hard, play hard” lifestyle has become so trite, it’s meaningless. Tech companies are littered with Nerf guns and foosball tables that never get used. But Urban Airship is taking a different tack. It employs a "minister of culture" named Barb Stack, and company employees say there’s a self-awareness to her work that makes it different."
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